High Point, N.C. - Leather specialist Lazzaro Leather has launched a dynamic new website filled with comprehensive, easy-to-find information about the company and its fast-growing line of upholstery, dining and occasional products.
The site, located at www.lazzaroleather.com, features a clean, modern design with clear and simple navigation for visitors. Packed with engaging features, the website includes high-resolution photos, detailed descriptions and product specs for the company's most popular seating collections, accent chairs and occasional items. The site also features a special area devoted to new arrivals that highlights recent additions to the line, as well as a leather landing page that provides a complete guide to the company's large selection of colorful, top-grain leathers.
A number of the product shots are accompanied by inset close-ups showing specific design details, and the ability to enlarge individual photos is also available throughout the site.
In addition, the site contains photos and information about Lazzaro Leather's new AYL line of handcrafted, chic women's handbags. The program, which Lazzaro is introducing at this month's High Point Market, features more than 50 leather purses, portfolios, briefcases, wallets and backpacks in a wide variety of colors, shapes and silhouettes.
"Our new website is designed to make it easier than ever for retailers, designers and other customers - as well as consumers - to shop our expanding assortment of unique, eclectic home furnishings and leather accessories," said Lauri Cryan, president of Lazzaro Leather. "The site is organized by product categories, making it easy to view our assortment in its entirety and then zero in on individual pieces to learn more about design and construction features."
The site also reflects Lazzaro's new brand identity as "the destination for global style," Cryan added. "Our mission is to be a global furniture brand that blends culture, fashion and craftsmanship into an exciting, diverse range of high-quality products for every room of the home. With our website, we've created a destination where customers and consumers can find inspiration, ideas and insights about our vision, along with the latest trends in home furnishings."
Other key elements on the website include:
- An easy-to-use "Where to Buy" dealer locator.
- A "News" page containing press releases and recent media coverage of Lazzaro and its products.
- Lazzaro's latest video highlighting their new handbag collection.
- Links to Lazzaro's social media sites, such as Pinterest and Instagram.
- A responsive design that enables the site to scale seamlessly on any desktop, tablet or mobile device.
"We'll continue to introduce new tools that make our new site as efficient and enjoyable an experience as possible," said Cryan, who made the launch of a robust company website a top priority after stepping into her new position as president in June.
Lazzaro Leather exhibits during the Oct. 17 to 22 High Point Market in a new showroom in the International Home Furnishings Center's Commerce wing, Space 1003.
About Lazzaro Leather
Lazzaro Leather is the exclusive distributor for the United States, Canada, Mexico and Costa Rica of Guangdong Lazzaro Sunton Leather Goods, a 26-year-old leather tannery and quality furniture manufacturer located in Shunde, China. The frames of Lazzaro's upholstered furniture and other furnishings are constructed of kiln-dried birch hardwood indigenous to the Shunde area that is virtually knot free and bolted for stability. Lazzaro uses only 100 percent U.S. cowhide in its tannery - covers that are known for being larger and having fewer defects. Lazzaro offers solid-color leathers with a slight waxy hand for its more contemporary designs as well as vintage antiqued leather finishes for more traditional models. Since the company tans its own hides, it is able to monitor the quality in all facets of the tanning process to ensure consistency as well as quality finishes.
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